Data is the lifeblood of a virtual event, and because it exists entirely in the digital realm, it is abundant.
Data security is a key consideration. Our event platform incorporates end-to-end encryption for all sessions, with role-based security and password protection protecting each and every attendee.
Data collection begins at the registration stage, where we can ask attendees to register for virtual sessions, submit preferences, personal information, questions and observations as well as payment if required. Our robust registration tools are easy to use and provide our production and marketing team with the date to plan and structure an engaging and successful event.
Our reporting & analytics tools provide rich data on registration and viewing figures, as well as polling, attendee engagement and Q&A information. All this is key to assessing the event’s success and ROI. It can also be used, along with post-event surveys, to connect attendees during and post-event to follow up on sales leads, continue conversations and build future relationships.
Data gathered at a virtual event commonly includes:
Number of registrations
Attendee demographic information
Email open and click-through rates
Post event survey results
Buying interest / sales leads
Social Media Engagement and Reach
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